About

Convenient and enjoyable personal styling


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Annie Miall

I'm Daniel Johnson and I have been working as a personal stylist for men since 2009.

When I started this business I would catch the train to London from my hometown, Halifax in Yorkshire. I'd take my clients to Bond Street, Regent Street and Savile Row, which was quite a contrast because I was a barman at the time! In the time since 2009 I trained in tailoring on Savile Row, taught personal styling at some of London's best styling institutions and appeared on the BBC once or twice.

Now I operate from Davies Street in Mayfair to cater for the lifestyles of busy, driven individuals, men who don't have time to walk around the shops, who want a one-stop-convenient-shop, a relaxing oasis in Mayfair and a decent drink too.

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Our Experience & Training

The business has been open for 9 years now which is testament to our on-going improvement and drive for efficiency. In nearly 10 years of business there have been over 1500 clients styled, over 9000 garments tailored to fit and 15,000 garments chosen to wear.

With ongoing tailoring training from Savile Row, colour analysis, logistics development, dedicated suppliers and service offerings, well we feel quite well qualified.

We've also developed our own client management system so we can assist our clients in the most effective way possible.

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Our Philosophy

As a native Aussie Annie's company approach is all about friendliness and understanding. There's no judgement here, just good friends delivering a discreet & convenient service in the most relaxing way possible.

This approach means that we really want to 'get you', to understand your situation and requirements rather than just pushing an opinion or a style. We're here to help you forget about clothes, to get on with your busy life.

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WHO ARE OUR CLIENTS?

Our clients are very important to us because of the close relationships we have with them. Women have to fit so many different roles in life and thats where our experience pays off. Our clients are mothers, financiars, business women, entrepreneurs, creatives, TV personalities, sportswomen and actresses; all of whom fulfill multiple roles outside of their profession.

Annie, as a stylist, business owner, mother and former city professional brings the benefit of life experience and a wealth of styling knowledge.

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